IC Resources Ltd

Asia Marketing Manager - Wireless transceiver (IoT)

Competitive salary + benefits
07 Dec 2017
04 Jan 2018
Ye Su
Job Function
Specialist Area
Sales & Marketing, Wireless
Contract Type
Full Time
Asia Marketing Manager - Wireless transceiver (IoT)
Shenzhen/ Hong Kong, China
Negotiable package

A fast-growing multinational company is looking for a regional marketing manager, who has some basic knowledge of chips and wireless to take in charge of their Asia business.

Job Description:
* Establish the Market penetration plan in the assigned region(definition and execution)
* Define targeted approaches and marketing pitches which meet potential client needs, concerns, and objectives
* Analyze potential strategic partner relationships to complement product offering
* Contribute to the annual sales and marketing plan
* Support sales in managing existing clients and ensure they stay satisfied and positive
* Unearth/identify/Open new opportunities at key accounts
* Participate in the quotation of the solution/service
* Demand creation and Design Wins tracking
* Gather, monitor and analyse market trends and customer use cases / requirements' insights
* Provide guidance on market trends and advise on future technology, IP, NPI requirements for your market
* Collect competitive analysis data
* Manage and coordinate development of market and product specific marketing and sales collateral material, including brochures, presentation and promotional materials, and provide training to field sales staff in effective utilization of such material
* Develop review papers, technical papers, white papers for publication as well as presentation at industry conferences

Desired Skills and Experience:
 Fluent in Mandarin and English
 Business acumen
 5 to 7 years' experience in Semiconductor industry: business development, product development
 Working knowledge of a wide range of marketing techniques and concepts : market analysis, positioning, competitive analysis
 Should have the relevant Technical understanding: system, digital, RF, Software
 Excellent communicator
 Respond well to pressure
 Analytical skills
 Think creatively
 Understanding of the Customer
 Client Relationship
 Work across different cultures
 Engineering or Master's degree in Electronic/Software

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