CPU Product Marketing Manager

Cambridge, may consider other ARM locations in Europe for right candidate
25 Jan 2013
22 Feb 2013
Contract Type
Full Time

This role will be based at ARM’s corporate headquarters in the historic city of Cambridge, home to one of the world’s most renowned and oldest Universities. The city is a key driver of global innovation and regularly features as one of the most desirable places to live in the UK.

As ARM’s largest engineering centre, the Cambridge site is fortunate enough to be involved in development across all areas of ARM’s ever-growing product portfolio.  As a Cambridge-based ARM employee, you will be surrounded by world-leading experts and will have the opportunity to work with some of the very best engineers in the industry. If the challenge of working on our cutting-edge technology excites you, and you can meet the requirements of the job description below, we look forward to receiving your application!

The CPU Product Manager is responsible for marketing existing processors and for defining future ones. They will manage CPU products throughout their lifecycle including market requirements capture and business planning, competitive industry trends and analysis, creation and maintenance of marketing collateral, launch planning and execution, editor and analyst briefings, support of sales opportunities, and product set-up in the internal database systems. The product manager will also ensure that the sales and FAE teams receive suitable product training and are equipped to sell effectively. They will also work with other ARM divisions, segment marketing specialists and third parties to ensure the availability of SoC components, software tools, platforms to provide a complete system solution and eco-system.

This role provides an opportunity to interact directly with the leading semiconductor manufacturers and some of the largest consumer electronics companies worldwide. The role will require frequent travel overseas.

Accountabilities/ Responsibilities 

  • Managing the Product lifecycle starting with product definition through approvals, development, release and maintenance.
  • Development of collateral including presentations, white papers, benchmarks for product or products and their applicability in the context of ARM’s roadmap and customer applications.
  • Development and management of collaborative relationships with ARM partners (customers) in conjunction with Account Managers (sales) to secure licensing commitments and key design wins.
  • Development of strategies in conjunction with Segment Marketing to explore new markets or expand existing ones and secure key industry and OEM endorsements. 
  • Support for the sales and application engineering teams as the product expert as well as by providing suitable product training to sell effectively.
  • Collaboration with other ARM divisions and third-parties to ensure a complete eco-system around the product.
  • Planning and execution of marketing communications activities with ARM Marcom to encompass press and analyst briefings, product launches, conference presentations and technology demonstrations.

Education & Qualifications
University degree(or equivalent) in Electrical Engineering or Computer Science.

Essential Skills & Experience  

  • Good knowledge of microprocessors and the chip market 
  • Understanding of implementation and process technology 
  • Broad experience in a technical sales or marketing role 
  • Strong engineering background 
  • Willingness to travel extensively to meet with customers and colleagues 
  • Excellent interpersonal and communication skills 
  • Experience writing business plans and commercial justifications

Desirable Skills & Experience  

  • Experience of customer interaction of a technical nature – ideally in a field applications or technical support role - as well as development work 
  • Experience of embedded systems development in one or more of the following areas: software coding (C or C++), debugging, testing 
  • Knowledge of RISC CPU architectures 
  • Knowledge of EDA flows for implementation, system and software development

Interpersonal Skills 

  • Capable of working as a team player or independently
  • High degree of initiative and a proven problem solver 
  • Good communicator, personable and able to work and communicate at a detailed or high level


  • Shares (Restricted Share Units) at the discretion of ARM Holdings plc
  • SAYE 
  • Private Medical Insurance 
  • Permanent Health Insurance 
  • Life Assurance
  • Contributory Personal Pension scheme 
  • Relocation expenses as appropriate

Please note that we may be recruiting multiple positions against this vacancy